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What are hybrid event trends to look for in 2023?

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What are hybrid event trends to look for in 2023?
January 10, 2023

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Bettercast

January 10, 2023

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Table of contents
What are hybrid event trends to look for in 2023?
January 10, 2023

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January 10, 2023

The world of events is constantly changing, necessitating constant innovation and adaptation. There are a number of significant trends that we should be aware of as we look ahead to 2023 because they will influence how we organise and attend hybrid events. Future events will be significantly impacted by these trends, which range from the incorporation of cutting-edge technologies to improve the attendee experience, data analytics to optimise the event, and the growing importance of sustainability. This discussion will delve deeper into these trends and examine any issues and difficulties they may present.

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Increased use of virtual and augmented reality: By enabling attendees to take part in immersive, interactive experiences, virtual and augmented reality technologies can improve the attendee experience.

By enabling attendees to take part in immersive, interactive experiences that have the potential to be more engaging and memorable than conventional online events, virtual and augmented reality technologies have the potential to improve the attendee experience at virtual events.

One explanation is that technologies for virtual and augmented reality give users a sense of presence, or the sensation of actually existing in a virtual or enhanced environment. This can help participants feel more a part of the event and connected to other attendees by giving the virtual event a more authentic in-person feel.

Additionally, the development of distinctive and interactive experiences that are not possible in a conventional online event is made possible by virtual and augmented reality technologies. Participants could take part in augmented reality art installations or virtual reality scavenger hunts, for instance. These interactions may improve attendees’ memories and engagement with the event.

Finally, the experience of attendees can be further customised thanks to virtual and augmented reality technologies. Attendees could select their virtual reality avatar or personalise their augmented reality experience, for instance. This can increase the attendees’ enjoyment and engagement by personalising the event and making it more relevant to them as an individual.

Overall, even though using virtual and augmented reality technologies at events has some drawbacks and difficulties, their potential to improve the attendee experience makes them worthwhile for event planners looking to create interesting and memorable virtual events.

Event organisers can successfully integrate virtual and augmented reality technologies into their events in a number of ways, including:

  • Establish the aims and purposes of using augmented and virtual reality. This will assist event organisers in determining the most suitable and efficient application of these technologies for their events.
  • Select the appropriate augmented and virtual reality tools for the occasion. In order to do this, you might need to choose a particular platform or tool or collaborate with a vendor or partner to create a unique solution.
  • Carefully consider and design the experiences in virtual and augmented reality. To make sure the expertise meets the needs and expectations of the audience, this may entail developing a clear concept and storyboard as well as testing and prototyping it.
  • Inform attendees in a clear and concise manner about the virtual and augmented reality experiences. This could entail promoting the experiences prior to the event and giving instructions or advice on how to access and take part in the experiences.

Greater use of data analytics: Data analytics can be used to improve the event experience and boost engagement by assisting event planners in understanding attendee behaviour and preferences.

Event planners may benefit from using data analytics to better understand attendees’ behaviour and preferences in order to enhance the event experience and increase engagement.

Tracking attendee behaviour during the event, such as which sessions or activities they participate in, how much time they spend participating in each activity, and which resources or materials they interact with, is one way that data analytics can be used. In order to better cater the event experience to the needs and interests of attendees, event planners can use this information to understand what kinds of content or experiences are most popular and valuable to attendees.

Data analytics can also be used to comprehend the preferences of attendees, such as their prefered means of communication or content types. The event’s attendance and engagement can be improved by using this data to create more individualised and targeted marketing and communication efforts.

Data analytics can also monitor the success of various event components and activities, like social media promotions or networking opportunities. The ability to make data-driven decisions about how to improve the event experience can help event planners understand what is and is not working.

Overall, data analytics at events can assist event planners in better comprehending and accommodating attendees’ needs and preferences, which can ultimately result in a more successful and enjoyable event experience.

There are several ways that event planners can use data analytics to comprehend attendee behaviour and preferences:

  • Observe how attendees behaved while you were there. This can involve compiling information on the sessions or activities that attendees participate in, the length of time they spend on each activity, and the resources or materials they use.
  • Ask participants about their preferences. To learn more about attendees’ preferences, such as their prefered communication channels or content types, event planners can conduct surveys or use other research techniques.
  • Study online behaviour on social media and other platforms. Event organisers can learn more about what kinds of experiences and content are most popular and interesting to attendees by monitoring social media and other online activity related to the event.

There are several ways that data analytics can be used to enhance the event experience and increase engagement:

  • Determine low-engagement areas and deal with them. Event organisers can identify areas of the event that are not resonating with attendees and take action to improve or modify these areas to increase engagement by analysing data on attendee behaviour and preferences.
  • Marketing and communication efforts should be targeted. Event organisers can create more personalised and targeted marketing and communication efforts that can help to increase attendance and engagement at the event by using data on attendee preferences.
  • Analyze the success of various event components and activities. Event planners can understand what is and is not working by analysing data on the effectiveness of various event elements and activities, such as social media campaigns or networking opportunities, and then make data-driven decisions about enhancing the event experience.
  • To gain useful insights, event planners should gather and analyse a variety of data, including information on attendee behaviour and preferences as well as the efficiency of various event components and activities.
  • Event organisers should: Obtain attendees’ consent before ordering and using their data in order to ensure that they are collecting and using it ethically and responsibly.
  • Make sure that information is gathered and used in a responsible and transparent manner.
  • Ensure the security and privacy of the attendees’ data.
  • Review and revise your data collection and use policies and procedures frequently.

Greater emphasis on sustainability: As awareness of the environmental effects of events grows, event planners may prioritise sustainability initiatives like waste reduction, the use of eco-friendly materials, and carbon emission offsets.

When organising events, planners must give sustainability top priority. Events can have a big impact on the environment, and people are getting more and more worried about it.

Focusing on minimising waste at events is one way that event planners can give sustainability priority. This can entail finding reusable or compostable materials and supplies, putting recycling programmes in place, and enticing attendees to reduce their waste. Reducing waste can not only lessen the event’s negative effects on the environment, but it can also ultimately save money and resources.

Utilizing environmentally friendly supplies and materials is another way that event planners can prioritise sustainability. This can involve using recycled or locally produced materials, biodegradable or compostable products, and suppliers and vendors with a strong commitment to sustainability. Utilizing environmentally friendly materials can reduce the event’s negative environmental effects while also encouraging attendees to adopt sustainable lifestyles.

Event organisers can also think about using carbon credits or offset programmes to offset the event’s carbon emissions. This can lessen the event’s carbon footprint and show attendees that the organisers are dedicated to sustainability.


Event planners should consider sustainability as a key planning consideration rather than an afterthought, even though its implementation can take more time and money.

Event organisers can lessen their events’ environmental impact by putting sustainability first. However, they can also show that they are committed to ethical behaviour and leave attendees with a more favourable and long-lasting impression.

There are several ways that event planners can incorporate sustainability efforts into their events:

  • Decrease waste. Event organisers can cut down on waste at their events by choosing reusable or compostable materials and supplies, putting recycling programmes in place, and encouraging attendees to produce as little waste as possible.
  • Utilize sustainable materials. Event organisers can use environmentally friendly materials and supplies like those recycled or produced locally, products that decompose or biodegrade, and suppliers and vendors with established sustainability practices.
  • neutralise carbon emissions. Through carbon credits or offset programmes, event planners can reduce the carbon emissions that are related to their events.
  • Implementing recycling programmes, using biodegradable or compostable materials, and offsetting carbon emissions are a few instances of successful sustainability initiatives at events.
  • Event organisers can track waste reduction, calculate carbon offsets, and survey attendees about their opinions of the event’s sustainability efforts as some of the ways they can assess the effectiveness of their sustainability efforts.


The cost and complexity of implementation, the need to alter long-standing practices and procedures, and the possibility of opposition or a lack of support from attendees or other stakeholders can all be obstacles to implementing sustainability efforts at events. For their events to successfully incorporate sustainability efforts, event planners should carefully consider these issues and develop solutions.

The continued evolution of hybrid event platforms: Hybrid event platforms will likely continue to evolve to meet the needs of event planners and attendees and may offer a wider range of features and functionality. 

In the upcoming years, hybrid event platforms will probably continue to develop in order to accommodate the changing requirements of event organisers and attendees. Event organisers and attendees have become more discerning and less tolerant of technical difficulties and disruptions as more events move online and become hybrid. Hybrid event platforms must therefore be dependable, user-friendly, and able to manage a variety of events and activities.

Offering a greater variety of features and functionalities is one way hybrid event platforms might develop in the future. Improved networking and communication capabilities, more sophisticated analytics and reporting tools, and better integration with other tools and platforms can all fall under this category. These features can improve the overall event experience and assist event planners in better understanding and interacting with attendees.

The capacity of hybrid event platforms to support a wider range of events and activities is another area where they might develop. This can include assistance with live streaming and webcasting, virtual and augmented reality experiences, and interactive breakout sessions. These features could make attending an event more interesting and interactive.

Overall, the needs of event organisers and attendees will determine how hybrid event platforms continue to develop, and this evolution is likely to include a mix of new features and functionality as well as increased dependability and user-friendliness. Event planners can make sure that their events are the most engaging and profitable by keeping up with the most recent advancements in hybrid event platforms.

The following are the main characteristics and capabilities that event organisers should search for in a hybrid event platform:

  • Scalability and dependability The platform ought to be capable of handling heavy traffic and activity levels without any hiccups or downtime.
  • User-friendliness. Both event organisers and attendees should find the platform simple to use, with a simple and intuitive interface.
  • Individualisation and branding. Event organisers should be able to add their own branding and customise the event’s appearance using the platform.
  • Tools for reporting and advanced analytics. To assist event planners in comprehending and improving the event experience, the platform should offer robust analytics and reporting capabilities.
  • Dependable networking and communication capabilities. Through functions like live chat, forums, and networking areas, the platform should enable interaction and real-time communication between attendees and with the event.
  • By carefully planning and designing the event, including the platform’s use, event planners can use hybrid event platforms to create a seamless and engaging experience for attendees.
  • Clearly explaining to attendees how to use and access the platform.
  • Delivering various interactive and engaging activities and content, including live sessions, online networking possibilities, and interactive breakout sessions.
  • Ensuring prompt resolution of any technical issues and strong platform support.
  • The cost and complexity of implementation, the requirement for specialised hardware and software, and the possibility of technical problems or disruptions can all be limitations and difficulties of using hybrid event platforms.


Hybrid event platforms will probably keep developing in the future to meet the shifting requirements of event organisers and attendees. This could entail adding new functionality and features, such as better integration with other platforms and tools, more sophisticated analytics and reporting tools, and support for a wider range of events and activities. To meet the rising needs and expectations of event organisers and attendees, hybrid event platforms may also develop in terms of their dependability, scalability, and usability. Overall, the needs of the industry and the shifting preferences of attendees will be what drives the continued evolution of hybrid event platforms. To create the most successful and interesting events possible, event planners should keep up with the most recent developments.

Increased use of social media and other digital channels: These platforms can be effective tools for generating interest in an event and creating a sense of community.

In order to create engaging events online, I think it’s essential to integrate social media and other digital channels.

One explanation is that social media and other digital platforms can be effective tools for fostering community and increasing engagement around an event. Event organisers can build a sense of excitement and anticipation before the event by using these channels to promote the event, share updates and content, and promote interaction and participation.

The ability for attendees to interact and connect with one another and the event in real time is another reason why integrating social media and other digital channels is crucial. This is particularly useful for hybrid events where participants may be geographically dispersed but can still participate and communicate online. Event organisers can design a more interactive and interesting event experience for attendees by utilising social media and other digital channels.

Finally, event organisers can broaden the appeal and impact of their events beyond the confines of the actual event by integrating social media and other digital channels.

Event organisers can reach a wider audience and make a lasting impression even after the event has ended by sharing updates and content on social media and other digital platforms.

Event planners who can effectively use these channels can create more successful and impactful events. In general, integrating social media and other digital channels is a key element in creating engaging events online.

Event organisers can use social media and other digital platforms to drive engagement and create a community around an event by:

  • Choosing the right platforms and tools for the occasion and the intended audience. Utilizing various platforms, including social media sites, messaging services, and online communities, may be part of this.
  • Creating a social media and digital communication strategy that is precise and consistent. This should include establishing the event’s voice and tone as well as the kinds of information and messages that will be distributed.
  • Using social media and other digital channels to interact with attendees before, during, and after the event. This could entail exchanging content and updates, promoting participation and interaction, and promptly answering remarks and queries.
  • Using hashtags to encourage conversation and community building, holding social media contests or challenges, and using live streaming or webcasting to increase the event’s reach are a few examples of effective social media and digital engagement strategies at events.
  • Setting specific objectives for the event and utilising social media and other digital channels are two ways that event planners can make sure their use of these platforms is efficient and in line with their event goals.
  • Monitoring and evaluating the success of digital engagement and social media efforts.
    Reviewing the social media and digital communication strategy frequently and making necessary adjustments.


The need to manage multiple channels and platforms, the possibility of offensive or inappropriate comments or interactions, and the requirement to maintain a consistent and cohesive brand and message across all channels are just a few of the difficulties associated with integrating social media and other digital channels into the hybrid event experience. To successfully integrate social media and other digital channels into their hybrid events, event planners should be prepared to address these issues and develop mitigation strategies.

Balancing online and offline engagement is a challenge when integrating social media and other digital channels into the hybrid event experience. Event organisers should be aware that participants may have different preferences for participating in the event and should work to offer a variety of options and opportunities for both online and offline participation.

For increasing engagement and creating a sense of community around an event, integrating social media and other digital channels can be a potent tool. However, for it to be successful, careful planning and execution are needed. Event organisers who use these channels can produce hybrid events that are more interesting and effective.

In Conclusion

I agree that the increased use of virtual and augmented reality technologies, the increased use of data analytics to optimise the event experience, a focus on sustainability, the continued evolution of hybrid event platforms, and the greater integration of social media and other digital channels will be the key trends to watch in the world of hybrid events in 2023.

Through immersive, interactive experiences that can be more memorable and engaging than typical online events, virtual and augmented reality technologies have the potential to improve the attendee experience. Event organisers can use data analytics to understand attendee behaviour and preferences better, improve the event experience, and increase engagement.

Event planners should concentrate on initiatives like waste reduction, the use of environmentally friendly materials, and carbon emission offsets because sustainability is becoming more and more crucial as awareness of the environmental impact of events rises.

The needs of event organisers and attendees will probably lead to further development of hybrid event platforms. They might provide a more varied selection of features and functionality. Social media and other digital platforms can increase participation and foster a sense of community for an event. Event organisers should concentrate on incorporating these channels into the hybrid event experience seamlessly.

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