Create An Event

So this month I had the privilege, and I will say the privilege of talking to Leonard Wilkinson. Lenny has had an incredible career starting off, in the army, moving to videography, and cinematography, and now he helps coach people on using video to present online. We had a great talk about the technical limitations that people have and how you can use those limitations to create really impactful videos, as well as the technology behind them and how you can use it. So please enjoy this month’s podcast.

So Lenny, welcome to the Better Podcast.

Leonard Wilkinson:
Thank you for having me. Ben. Great to be here.

Thanks. So, we’ve had a little bit of experience, getting to know each other, and talking over the last few weeks, so I know who you are. But for the people who are watching and listening, can you tell us a little bit about Yourself?

Leonard Wilkinson:

Yeah, I work for Art Center Melbourne, in the internal broadcast and digital team, and I’m the broadcast supervisor, so that’s a pretty broad job title, but what that generally entails is I sort of look after the tech maintenance to design, and also I’m sort of the organizational, lead on live streaming.

I spent a little bit of time looking through your LinkedIn and you have had a pretty solid career and production management technician and now of course at the art center. Can you tell us a little bit about that sort of career progression, which led you to this role?

Leonard Wilkinson:
My education was everything but um, this industry. I started, I started doing, uh, aerospace engineering at the start of school. Okay. So I was on the path to become an aircraft mechanic essentially, or engineer. Things went different ways. I ended up working in the fashion business industry. So, um, and that’s a large scale retail for a bit. Uh, and then I moved to London and I ended up meeting a D O P and sort of voiced my expression of interest that I would love to work in the film space. Yep. And he took me under his wing very kindly, and sort of the journey started, and here I am today. So yeah, I, I, I was working in film and advertising when, when I was abroad, when I came back, the landscape in Melbourne was a bit different. I just, I found a niche in sort of more corporate aside of the business.

In your time in London, were you, were you working tech? Were you working behind a camera? Like what was your role?

Leonard Wilkinson:
Camera department. Okay. Yeah. I was a focus puller for a big chunk of it.

Any interesting brands you could tell us about? Anything fun?

Leonard Wilkinson:

Worked with the big ones, like the Red Bulls and New Google, and Netflix. Okay. But I, I even worked on a Netflix commercial Yeah. Before it was a live-streaming platform. It was when it was, they mailed you out a DVD in the mail. So yeah, I worked in a Netflix commercial.

For Netflix, Was that a US production shooting in London, or were they shooting for?

Leonard Wilkinson:
Okay. It was a puppet beaver. It was a whole Beaver family. All Yeah. All puppets. It was really Cool. I mean, that’s, that’s pretty indicative of the times that have changed away from a D V D through the live

Leonard Wilkinson:

I think it’s very poignant. You brought that up, It really illustrates from a historical perspective how quickly things move. And I guess the last, last two, three years have really shown us how things, how quickly things can move.

Absolutely. And it feels like we seem to be going back to the old Foxtel-type cable TV experience where you would have to buy a package to get, I want these shows and these shows, so I have to buy a whole package. Now it feels like we’re just being pushed back into that, which is like, that’s what the streaming, the revolution gave us the ability to unlock from this stuff.

Leonard Wilkinson:

I think that the consumer will push back on that. And I think on demand by TV series, or I think that will be the, I think that we’ve obviously got subscription, uh, fatigue, and I think that’s what I like about BetterCast is that you can, it is not subscription-based. It’s charged per event. It works better for us from a business model perspective because it’s a, it’s an non-cost rather than a, a subscription you need to maintain Yeah. In the event that you might have an applicable event if that makes sense.

Yeah, Absolutely. Does. I actually wonder, like, going back to that, that Netflix thing, and especially with the art center, we’ve dealt with a few of the performing arts centers throughout Australia, some of which have done an OTR-type subscription-based content production. Personally, I think it’s, it’s fantastic that they’re really pushing that, pushing the arts further. But I think you’re absolutely right. The subscription fatigue, especially if it’s a low amount of content, is very hard to justify. So I wonder if the next evolution of streaming is? like what you were just saying about the art center and, and about BetterCast where it’s like, I will on demand purchase a series, I’ll see, you know, watch one and then pay half, you know, 50 cents or whatever, rather than a subscription who knows, who knows Netflix, you can have that one free.

Leonard Wilkinson:
Yeah. I think as a venue, I think, I guess what we’re sort of still waiting to establish is probably a digital strategy that the organization, how they really wanna approach that. But it’s coming, I believe. Okay. When that happens, I guess the organization, will choose an approach. But I think the approach that we have suggested, has been that on-demand per festival or per show model, as I said, where, where we are a venue we’re not mm-hmm. Yeah. And, but we do, co-produce content of course as well. But that platform decision is more the resident companies and the shows that come in, they can choose how they wanna do that. I mean, look, there’s no right or wrong answer there. The subscription model works for some, but I think if you are a small player, it might not necessarily be the easiest beast for you to sustain. Exactly. And once you create a subscription model, there is the pressure to keep the content coming. If you are not in the position like most Australian, arts, orgs aren’t in the position to afford to be able to create big sues of entertainment very regularly. I guess that as a, as you would call it, maybe that digital pass or digital ticket as an option or on top of a physical ticket is the better way. And numbers have shown that having that digital offering doesn’t necessarily cannibalize your physical ticket sales. We all know how great it is to come to a live show. You can see behind me here, there’s a really amazing, live show being, set up and rehearsed at the moment. Nice. And it doesn’t compare to that, but sometimes it’s not an option. And I think one of the key things about the pandemic was really about accessibility. And whether that’s through disability or distance or socioeconomic factors, it’s really important that we can deliver or people can access content no matter what their circumstances are. So there’s, there was a really great saying from a, um, that was, was coined during the pandemic was don’t ditch the digital from, um, accessibility groups. Yeah. And it’s, um, it’s, it’s, I think it’s very important you break down that fifth wall of, of the venue.

Yeah. I, I completely agree. And look, I’m not coming at this, of course, I’m, I’m gonna be slightly biased, but I, I really believe in that don’t ditch the digital concept purely accessibility. There are tons of events that I personally wanna attend, but I’m not going to spend the money to travel and the hotel and food just to attend a single event when I can attend it virtually or online in a broadcast sense. And I think it was something that wasn’t, people didn’t necessarily or event managers or productions didn’t think about it too much previously, then covid, everyone had to do it. And then it’s becoming, or now it seems to be coming a, a decision between, well, what’s the ROI on this purely on a dollar basis, rather than what’s the extended brand value I get from producing and broadcasting this online Of course, in your situation and anyone else in the arts industry, you have to deal with copyright. And that is pure insanity because, am I right in saying that, uh, the way that copyright, like theater copyright is being dealt with for online broadcast is the same as TV rights, TV production? Is it the same? Is that what you’re doing?

Leonard Wilkinson:
Very, yeah. It’s, it’s a very gray, and it’s, it’s a difficult territory in terms of the music used in terms of contracts with actors. Yeah. Legally, there’s that, that is actually the biggest hurdle with bringing what happens on the stage outside the actual, how we get it to the world, the technical production. I can do that with my eyes closed. That’s fine. But great people I work with work really hard to try and get all that other, those other elements to happen, and Yeah. You, you’re spot on. That is, that’s the biggest hurdle for this. So, that’s why it’s, there’s probably more, it’s flourishing more in the corporate space because you don’t have it, it’s less of an issue from an onstage perspective. That’s the biggest issue.

You may have fairly limited, uh, exposure to it, but are you seeing any difference or, or kind of evolution in the copyright space that was allowing arts to go a little bit more online? Are you seeing any change?

Leonard Wilkinson:
Yeah, definitely. Yeah. It’s definitely changing, but it’s, yeah, sort slowly, slowly from that perspective, there’s always that chicken or egg issue with the revenue I think that you, they, they need to realize that they just really need to give it a go to see what the return on investment will be. Yeah. There’s, there’s quite a few resident companies to the art center. They are creating a lot of digital content at the moment. Yeah. And I’m not, I’m unaware of how successful it is, but they’re still making it so it can’t be a complete disaster. Right. So, absolutely. Um, no. So yeah. And they’ve, they’ve got, they’ve got their own platforms. We’re, we’re helping them make that content.

That is an absolutely lovely background. You have, and it is all real. Can you tell us a little bit about where you are and what’s going on behind you?

Leonard Wilkinson:
Yep. So I’m, uh, in Hamer Hall. So when I say I work for Arts Center, Melbourne Arts Center, Melbourne is really, it’s an arts organization that is a collection of venues. Mm-hmm. , um, and probably the venues that most people would know the most are Sydney, my Music Bowl. Mm-hmm. , Heyer Hall State Theater, the Fairfax Theater, and the Playhouse. And they’re all venues that are within this umbrella within three different sites. And so, yeah, I’m currently in Hamer Hall. This is our broadcast suite here. Uh, we have four robotic cameras that you can control via joysticks there. It’s pretty fun.

When you say robotic cameras, are they PTs Z cameras, or are full on cameras?

Leonard Wilkinson:
yeah, they’re PTs. Okay. But, but they’re a bit more than your Normal sort of.
Yeah. Bubbly PT said so Yeah. Dome kind of camera. They’re, they’re a bit more substantial than those. We can film something very unobtrusively, like the audience would never know that we’re shooting.

That’s Nice. Go to the days where there’s one big camera right in the center of a room?

Leonard Wilkinson:
I know that’s still the best approach. It’s still, we still, we still do that. Yeah it’s cool, but it’s like, it’s still better to get a, a real camera in there. It’s, it’s much nicer to physically operate a camera than there’s a level of removal. It’s, it, it’s, there’s no right or wrong.

That Actually brings up an interesting question that I’d personally like to know about the art center and how you’re managing teams and skills. So what sort of level of production team do you have in-house throughout those, those venues? And then at what point are you deciding to sort of outsource, outsource or contract in the additional staff? And where are you seeing the gaps in like skills and knowledge as I think an event manager or a production manager, excuse me. Like, how are you judging?

Leonard Wilkinson:

Well, here’s all of the skills that are needed. This is what we’ve got, this is what we have to get in. And then defining, well, where are the gaps and how do I fill them correctly without blowing budgets or without putting, you know, some of these are are pretty big events. You don’t wanna just put a nty on a camera, you know.

So what’s your process there in terms of what are to offer?

Leonard Wilkinson:

So we’re the digital broadcast team. We sort of more look after live recordings or live streaming of onstage events mm-hmm. or, um, corporate or documentary-style content. And we do a lot of post-production. So we’ve got a great team of people that do post-production, and we can produce a video shoot of all manners. Um, but then we also have a corporate events team that looks after more of that conference style. There are conference-style events. And during the pandemic, I actually specified, I designed them a system and specified a system so they could have an in-house PT Z system with live streaming capability so that they could do hybrid events within their venue. So, okay. And, they have a range of skills from audio engineers to PT z camera operators now. Okay. To live essentially and live stream operators. So their skillset has really expanded during and post-pandemic. Yeah. And in terms of the gaps in finding team members at the moment, probably camera operators at the hardest to find mm-hmm. Because there’s just a lot of work out there. So it’s a really, it’s a really good time to be in the industry.

I hear a lot of people are very, very busy and everyone is desperate for workers. I think the overwhelming issue I’m hearing is that we can find people, but all of the good people have left the industry. So a huge amount of the innate knowledge has sort of left. How are you finding the process of retraining people? Or is that even something that people can be doing, like retraining? Or is it all just on the job and hope for the best?

Leonard Wilkinson:
Really, what you can’t train is enthusiasm. And can I say give, basically, that’s, that’s the probably the best attribute you could have in any way and then the rest, if, people have got that passion and really that drive to be good at whatever they do, then the rest is relatively easy? There is a misconception that you like. As you would know, the longer you do something, the more you realize you don’t know. And yeah, everything’s evolving. So it’s really about what I was doing 10 years ago in this industry is very different from what I’m doing now. So I’m just constantly learning what, how can I do this better or what’s the new thing? So it, really that’s a big element of what makes someone I think desirable or successful in probably this space is really funny. What you like and what you’re good at and what you really also determining. What the need is.

It’s funny you said, uh, the more you learn, the more you don’t understand. You don’t know anything. It’s like, that’s my excuse for waking up every morning going, I have no idea what I’m doing. no idea at all. It’s cuz I’m, I’m very experienced.

Leonard Wilkinson:
every day has a new, a new challenge.

Speaking of challenges, you work a lot with event budgets, and budgeting, and I know sort of in my ex in my past, I’ve had a had, productions that were like, we wanna do the most amazing production possible, but I have a $5 budget. You know, the outcome you’re trying to get from the production. How are you sort of defining or, or making the decisions as to where to allocate the budget to get as close to that perceived output as you can possibly Get?

Leonard Wilkinson:

Yeah, it’s always that thing, dreams are free, but, the reality is slightly different, right? Yeah. So, we’re lucky that we are probably able to, we’ve got about three tiers of just say in terms of cameras mm- that we could offer. Um, so for example, our flagship fleet is a set of, Sony Venices. So obviously budget willing because we know that we can get the best looking product, we’ll try and make that work, but if not, then we can try and bring it down. And we’ve got FX nines and FS sevens and like that, so we can still great cameras, but we can sort of bring down the production level and see if that works for the budget and then obviously depends on how many cameras. One of the key things that makes a live production product work really well is rehearsalsAnd the amount of times you might get to rehearse or see the show before, and that’s what really eats up a lot of the budget. So you can make a decision if you to, if you’re gonna go into the situation a bit more blind Yeah. Uh, and not do as many rehearsals or, and have, have a little bit less contingency. There. There’s, there’s a few different ways of, of managing the budget from that perspective. But I’d say that what we’re, where we’re lucky, where we’ve, we’re, we’re able to offer a few tiers of production value in terms of the, the hardware. There’s no silver bullet in that, sadly.

It’s a really interesting point you made though, uh, about rehearsals. And I know, you know, again, in the corporate world, getting a client to put together a rehearsal is basically impossible. But I wonder if, if you can do a rehearsal, therefore you’re going to be mitigating a lot of the risk that the AV team is going to be preparing for multiple encoders, bonded internet, all of these sort of additional layers of protection because I have no idea what I’m going into, therefore I’m gonna make sure I’m billing all of the gear. As an event manager, if you wanna bring that budget down, I wonder if just that act of we’re gonna do a rehearsal and then hopefully we can, you know, strip back some of that gear cost because we are now confident purely by preparing, doing a rehearsal. I wonder if that’s actually a valid process.?

Leonard Wilkinson:

You’ll work out what you need and you don’t need as well. Yeah. Sometimes you, you might realize, I don’t need that, I don’t need that person. Actually the, probably the most expensive thing is, is labor. So, it’s really, if you are able to plan very well, probably the best best way to save money in the budget is to plan very well. So you can be very efficient with your labor.

I think for, for event managers, it may be that there is a technical, there’s a gap, I think in the technical understanding of what is required to produce a show. Especially if you want an exciting show that isn’t just a zoom, but it’s, you know, multi-camera, you know, I wanna do something interesting. And, and there’s that sort of gap of understanding of what’s actually required? You’ve worked with a lot, you know, over 10 years you’ve been there. You’ve worked with, a lot of customers, a lot of stakeholders, a lot of producers. Um, and I’m sure you’ve had some pretty tense situations. Have you got any tips on, on how you can bridge the communication gap that particular, you know, technical and non-technical understanding? Have you got any tips on how to do that effectively and still get what they want?

Leonard Wilkinson:
There’s a projection of stress, particularly if things aren’t going well. Yeah. Um, um, whether that be the client or e even the team as when you’re leading a team, you need to be able to internalize yourself. You might not be looking very good in your head at that point in time. You might not have a solution. There is, and there’ll be a solution. Thing is like: what are the musts for you and what can you shed to make it work in terms of technical problem-solving? I think technically delivering something that’s the key thing that I sometimes think people get fixed that they’re so fixated on that it must be delivered in its entirety. As per the original specification. But sometimes when things don’t go to plan, that’s not gonna be an option. You need to be willing to have a saying that. One camera’s better than none.

Yep. So that’s true. Yeah. Like very true.

Leonard Wilkinson:

there’s sometimes situations where you need to make a compromise, and you go, well, I can get this to work. The deadline is looming, let’s go for that. there’s also that of just being methodical.
Just work, don’t, and be scientific. Try, and it’s very difficult sometimes, but only try and change one thing in the chain at a time. Okay. Work your way through the chain. Is the signal hitting here? Yes. It’s hitting there. Okay. Is it hitting there? No. Okay. Somewhere between there and there and just work your way through that methodically. Easier said than done. Sometimes under pressure and under time constraints. But that’s really the that’s the crux of kind of has kept me semis sane and in the industry. All this time.

I guess you could use that same logic of the signal process, like signal tracking and finding out where the error is, In the same process when dealing with an event person who doesn’t understand how the tech works? let’s step through this one by one and find out at what point the signal has
Fallen apart.

Leonard Wilkinson:

I went off track with you question, but I think in that regard, it’s transparency be really clear. Okay. Like, you’re not a magician. You’re like, we’ve got a problem and we’re working on it. and just communicate. Well, it’s all like, everything is communication. it’s literally human signal flow. Right.

Yeah, that’s a great analogy.

Leonard Wilkinson:
So yeah, just be, it’s like we are having an issue unless, you can fix it in five minutes and don’t stress ’em. That’s it, but when it’s when you, you know, when it’s like this is a thing we need to talk about and be honest. Be transparent. I mean Yeah. Don’t throw yourself completely under the bus,
Or anyone else and that’s a very, very clear thing is also that whole, you need the teamwork to make the dream work, and you win together, you lose Yeah. You win together, you lose together kind of thing.
You gotta have that leadership, and there’s also a big difference between that manage management and, and leadership. Yeah. You can manage a situation just logically manage it. But that whole, um, teamwork aspect is, it really helps the leadership, and then if you’ve got that morale, you can work through adverse situations, in an event a lot easier than when. You got that negative pressure in the air. it’s not conducive to really good creative thought.

I think a lot of leaders, forget they’re in the team, they try and think they’re more owners of the team. It’s my team that’s doing this rather than teamwork makes the dream work. It’s nice. Teamwork makes dream work. It’s really nice. I really wanna know, again, because you’re probably dealing with large budgets, and there’s a lot of government bureaucracy that you are dealing with. How are you defining wins and fails? Like after an event, do you do a post-event breakdown and how are you defining the wins and the losses post-event?

Leonard Wilkinson:
That can differ depending on the event. So for example, sometimes if you might do a live stream for a very well-known large band, and that’s, that comes down to really raw numbers, how many eyes, how many expressions, all the really, um, standard social media data analysis metrics you’re gonna get. Yeah, yeah. Just the standard metrics, right? And then you might do, uh, a disability, but, um, festival, and that’s really about, the numbers might not be amazing, but that’s not what’s important. What’s important is that you, you are able to deliver a really accessible festival that for that cross-section of the community, they were able to see and access that art from wherever they were. So I guess that’s what I like about this organization in terms of that the metrics aren’t purely eyes, it’s also about some Yeah. Also some, uh, about social influence in a positive way.

So it’s kind of, you’re taking the metrics based on, I guess the goals of that event. The initial goals are event and then how do we, we line up at the end, look, COVID hit everything pretty hard, everything. But I would say that the arts industry and the events industry specifically took the biggest part of it. How has the the arts center coped over the last few years? You know, I, I guess not doing any productions, but also has it changed the outlook on broadcasting going forward?

Leonard Wilkinson:

Yeah, I, I’d say that the broadcast really wasn’t part of the, it wasn’t really accepted. One of the standard, uh, production pillars like you, you can’t put a show on without sound and lighting and staging. And obviously we are not, we’re not as integral for a normal show. But we, we are getting, we, we, during, during pandemic lockdowns, it became a bit more clear from an executive perspective that broadcast video, um, that, or let’s, let’s call it digital content element, was going to be a really strong pillar for the organization. And they realized that they were gonna have to kind of get with the times and what happens inside the venue scene outside tomorrow lies.

Covid kind of hit arts, the performance industry really hard. Specifically art center, you’ve, you’ve sort of integrated this live streaming into part of your ongoing strategy. But for a smaller venue, a smaller art center, or even performance centers, where are they going to start? Uh, cuz you know, they do not have the budgets and 10,000, you know, a couple of $10,000 cameras and lenses. It’s 20 grand. I mean, it can really start to, to add up. Where would you say the smaller venues can start if they wanna include broadcast, livestream, broadcast into their sort of mix, performance mix going forward?

Leonard Wilkinson:
Yeah, I think I would probably find a, third-party partner that you could form yeah. A price list with or a really good package with. And then you can offer that to the shows as they come into the venue mm-hmm. , um, rather than having the venue having to make the, the actual Yeah. Large outlay in equipment and then, then with that equipment you require, you need to hire the appropriate staff to maintain and operate that equipment. So I think if you’re from a very small venue perspective, you’re better off to find a partner that can provide the service and bring in the package as per required that matches the budget for that production. I think that’s probably the more sensible way to go about it, rather than, I think particularly if you don’t know how often it’s gonna be used buying it could be a bit short and technology moves along very quickly at the moment. So if unless you know you’re gonna be using it a lot, it’s probably better to, in that instance, to hire than buy. But it, as I said, depends on, it depends on volume.

That also might be for any of our AV guys out there, uh, it might be worth putting together a, a little live live arts package and just shopping it to, especially for regional centers, shopping it to all of the regional performance going, Hey, if you ever wanna do a broadcast, here’s a package we have specifically for You.

Leonard Wilkinson:

Packages are great. It’s how I saw some growth when I used to look after the corporate, corporate filming side of, that’s how I saw growth, was creating tiered packages. And a lot of the time when the video guy or the video team and it’s a corporate event, there is usually an event team that, uh, that they’re the initial contact and liaison with, with, with the client. Uh, and yeah, they’re organizing anything from canape to cameras. So, or they’re selling canape to cameras. So give them the tool they need. So I would go, here’s here, here we go, package A and this is what you get and make it very, very clear what you got for the money there. And then we go, here’s uh, we think package A or you just give them the price sheet and they go, yeah, package B looks good for us. That works in our budget. Off you go. Um, also very efficient from your end as well because you’re not backing and forthing catering a package because a lot of you, a lot of the time you’re not reinventing the wheel. It’s, um, so I found, I found that in that corporate environment packages were really helpful.

Personally, I would love to see more arts online. I would really love to see more live independent theater as well online. Um, and I think specifically independent theater may have less copyright issues cuz it’s not the big broadcast, the big state shows. Yeah. It would be nice. So if anyone’s out there, please do more just so I can see more. I’m so starved of culture

Leonard Wilkinson:
We are the technical partner on, uh, one of the large, uh, data companies in Melbourne. So. Nice, nice. We do help them and, and make their content for them. It’s, it’s out there. It’s out there, but yeah, it should be, there should be more. Yeah. Agreed.

Just to finish out, I’d love to know if you have any sort of, any other tips for anyone looking to do broadcast livestream? Like where should I start? Like what, what, what would be like the top five considerations for you when starting to think, oh we should broadcast this?

Leonard Wilkinson:
I always ask how many eyes are gonna be on it and also yeah, how many eyes are gonna be on it? What’s the budget? Because that will then inform me how robust it needs to be and then how robust it can be based on the budget. Uh, and then yeah, we can, and then we can then we try and make it as great as it can be within the budget as we can. Yeah. That, that’s the main consideration is really safety because it’s live. Then how do we make it look good that which involves what camera, how many, uh, and then there’s also the sort of semi political wrangling of where can I put them? So yeah, that you gotta get your charm on sometimes and you go and really lean on your relationships and go, hey, if I was to put it there, I know it’s not ideal , but if I could put it there, that’d be really great. And so yeah, there’s a lot of, I think as much as all these things are department departmental, one of the key things about working in a big organization like this is really good relationships with other departments and trying to have a really good rapport with ’em. So when you go, oh, can I put the camera there? You generally get a yes and you can get that nicer shot. It’s, um, relationships is really important as well. Um, we’re trying to deliver something great on stage. You, there is that issue where, uh, for a live performance it’s all about the people who have got, you know, standing in there or bummed on seats, whatever, because where you want your camera is generally not good for , for the audience . So it’s really negotiating all that’s really negotiating that, that’s a real consideration during Covid that wasn’t such of an issue, but, um, funny but luckily and happily there are audiences back happily a problem again.

I wanna finish on that. The audiences are back. If we can finish on that, I know for the corporate events industry is a lot of people that are very, very busy. Is it pre Covid? Is it back to 2019? Are we seeing the same numbers?

Leonard Wilkinson:
I don’t know the numbers really. Uh, like I think, I think we’re not 100% back about it. Mm-hmm. , it feels busy. Like, like there’s, there’s a lot of shows going on. Phantom of the Opera just announced. Okay. They’re doing, they’re doing more shows cuz they’re all, everything’s sold out. So they’ve extended the season. So that’s a great sign. On a side note with the corporate side of things. So we put the Ptz camera and live streaming facility into one of the, the corporate venues that’s seeing about, I’d say, uh, about two-thirds of the events a hybrid.


Leonard Wilkinson:
So which is, which is great. Yeah. So it seems like it’s becoming more of a, and with TRA travel hasn’t really recovered. You can travel, but it’s not as cheap as it used to be. Yeah. So, oh yeah. I think that’s here to stay. Businesses are loving, not flying people around for the hell of it.

I don’t think hybrid will ever go away. Of course again, I’m, I’m particularly biased, but I don’t think hybrid will go away purely because it’s just too cost-effective to not go

Leonard Wilkinson:
Well it’s like, uh, what do they say? Like, uh, the internet killed Concord and Covid kind of killed Yeah. It’s sort of covid sort of done the same True. Um, to, to conference travel a little bit . Well, especially educational conference and I think there is a, a definite delineation that needs to be made between exhibitions where I’m going there to look at physical objects and conferences where I’m going there to listen to people speak about a specific topic. And I think that the conference sector is what will probably build more intelligence into how they deliver online. But you’re never gonna replace an
Expo. I wanna still wanna go to N A B .

Exactly. Exactly.

Leonard Wilkinson:
That’s not gonna be the same virtually, you know,

Yeah, exactly.

Leonard Wilkinson:
Yeah,you are right. I think it’s when you deliver content, when it’s that one way more, more of that one way. But I guess that’s again, sort of on the side note, that’s sort of what attracted me to BetterCast because you can incorporate that one way communication and then, and then sort of seamlessly move that into a, into a more, um, personal breakout session environment. And, and I guess that facilitates networking as well, which is important. So I think that’s where, um, the physical event is obviously King, is that networking perspective, which is harder to compete in the digital. But yeah, we’re, we’re networking right now.
We’re absolutely, we are. And everyone watching this, we’re networking by proxy. Hello? Hello

Leonard Wilkinson:

Awesome. Lenny, thank you so very much for giving your time on today’s podcast. I really appreciate it.

Leonard Wilkinson:

No problem. Thank you for having me. It’s been great.

Of course.

Live streaming has become an increasingly common way for people to connect, share, and consume material in the quick-paced world of technology and the internet. People can tune in and watch events in real time from anywhere in the world, whether it be a concert, video game, cookery show, or political rally. However, the terminology used to explain this occurrence frequently has to be made clearer. What is the correct spelling of “live stream”? Which is accurate, and why?

The purpose of this article is to clarify the subject and examine the distinctions between “live stream” and “livestream.” We will cover the definitions and usage of both terms, as well as the advantages and disadvantages of live streaming and livestreaming. For individuals wishing to live stream or livestream activities for either personal or professional reasons, we will also offer best practices.

Live streaming has become a crucial tool for people, companies, and organizations to connect with their audiences and engage with them in real time as a result of the expansion of social media and the growing significance of video content. This post attempts to offer helpful ideas and information to help you get the most out of live streaming and livestreaming, regardless of whether you are an experienced streamer or new to the game. So let’s get started and learn more about live streaming and livestreaming!

Understanding the Differences Between a Live Stream and a Livestream

Although the phrases “live stream” and “livestream” are sometimes used interchangeably, they have slight distinctions. These expressions have their roots in the early days of the internet and the development of video streaming technology. The phrase “live stream” was first used to refer to the online broadcasting of live video material in the early 2000s. But as live streaming grew in acceptance, a new term—”livestream”—emerged.

The usage and meaning of “live stream” and “livestream” are where the biggest distinctions between them can be found. A more general word, “live stream,” can be used to refer to any live video material, including concerts, video games, and cookery demonstrations. On the other hand, “livestream” refers more specifically to live video material that is streamed on the Livestream network. Popular live video platform Livestream was established in 2007. It is frequently used by companies, groups, and people to broadcast live events and engage their audiences.

The word “live stream” is more frequently used in usage. It is frequently used to refer to live online video streams in a more general sense. When referring to live video content streamed via the Livestream network, the less common term “Livestream” is frequently used in a more particular sense. It is important to remember that depending on the context and target audience, these terms might be used in different ways.

There are many advantages to live streaming and livestreaming. A bigger audience can be reached, engagement and involvement can be increased, and a cost-effective marketing tool can be used. The ability to tune in and watch events from any location in the world is another benefit of live streaming and livestreaming.

Live streaming and livestreaming do come with certain hurdles, though, including technological issues, maintaining the stream’s content and quality, preserving privacy and security, and dealing with haters and trolls. Following best practices, such as planning and preparation, using the appropriate technology and equipment, communicating with the audience, and asking for feedback are crucial for overcoming these obstacles and maximizing live streaming and livestreaming.
In conclusion, despite the fact that the terms “live stream” and “livestream” are sometimes used interchangeably, they have very different usages and meanings. Making the most of these potent tools requires an understanding of these differences and the world of live streaming and livestreaming.

Live streaming and livestreaming advantages

One of the biggest advantages of live streaming and livestreaming is the ability to reach a larger audience. You may reach viewers everywhere by streaming live video content online, irrespective of location. This presents fresh chances to interact with your target market and extend beyond conventional limitations.

B. Enhanced Engagement and Interaction: Increasing audience engagement and interaction is another advantage of live streaming and livestreaming. Viewers can ask questions, post comments, and take part in a live stream or livestream in real time, making the experience more dynamic and interactive for both the audience and the broadcaster.

C. Cost-Effective Marketing Tool: Businesses and organizations can also benefit financially from live streaming and livestreaming. Live streaming and livestreaming need comparatively little investment in personnel and equipment compared to more conventional means of marketing like TV advertising and print ads, making them a more viable alternative for businesses with tight budgets.

D. Greater Accessibility and Convenience: Live streaming and livestreaming allow viewers to tune in and watch events from anywhere in the world at any time, increasing accessibility and convenience. People now find it simpler to interact with live video content at home, at work, or while traveling. Additionally, viewers of live streaming and livestreaming can feel as though they are a part of the event even if they are not physically present, making for a more immersive experience.

Live streaming and livestreaming challenges

A. Technical Issues: The possibility of technical issues is one of the main problems of live streaming and livestreaming. Poor audio and video quality, buffering, and slow internet speeds are examples of technical problems that can disturb a live broadcast or livestream and significantly affect the viewing experience.

B. Managing Content and Quality: Managing the stream’s content and quality is another difficulty with live streaming and livestreaming. This include maintaining excellent audio and video quality, ensuring that the live stream or livestream operates properly, and making sure that the video content is appropriate and pertinent.

C. Privacy and security protection: Live streaming and livestreaming raise serious privacy and security issues. The sharing of private information or the stream being hacked or hijacked is a risk when live video footage is broadcast over the internet. It is crucial to safeguard security and privacy, for example by choosing safe platforms and encrypting the stream.

D. Handling Criticism and Trolls: Lastly, live streaming and livestreaming can also attract criticism and trolls. This can include spam, offensive language, and other rude or damaging conduct. It is essential to have a strategy in place to address these problems, such as moderating comments and taking action to delete or block offensive content.

Standard Operating Procedures for Live Streaming and Livestreaming

A. Invest in Quality Equipment: It’s crucial to make a decent equipment investment if you want to guarantee high-quality audio and video. The use of a top-notch camera, microphone, and lighting are examples of this. Having a dependable internet connection and a backup strategy in case of technical difficulties are also essential.

B. Plan and Prepare: It’s crucial to plan and get ready for the live stream or livestream before going live. This can involve establishing a content strategy, writing an interesting screenplay, and practicing the live stream to smooth out any potential kinks.

C. Interact with Viewers: An effective live stream or livestream depends on viewer interaction. This may entail replying to comments, answering inquiries, and promoting participation from the audience.

D. Monitor and Control Material: In order to make sure that the content of the live stream or livestream is acceptable, relevant, and of a high caliber, it is essential to monitor and manage it. This can entail filtering comments and eliminating any offensive or improper material.

E. Promote the Live Stream or Livestream: To generate interest and draw in as many people as possible, the live stream or livestream must be promoted beforehand. To spread the news about the live stream or livestream, this can include social media, email marketing, and other advertising techniques.

In summary, live streaming and livestreaming are powerful techniques for expanding audience reach, boosting interaction and engagement, and offering low-cost marketing options. While there are difficulties with live streaming and livestreaming, including technical issues, managing content and quality, and safeguarding privacy and security, these can be overcome by adhering to best practices, including purchasing high-quality equipment, making plans and preparations, engaging with viewers, monitoring and managing content, and advertising the live stream or livestream in advance. Live streaming and livestreaming can help you connect with your target audience, establish your brand, and accomplish your marketing objectives if you use the correct strategy and preparation.

High school athletics are essential to the growth and development of young athletes. These activities offer pupils the chance to demonstrate their abilities, function as a team, and gain self-assurance. In recent years, live streaming high school athletics has grown in popularity as more individuals are able to take in the thrill and fervor of these events. However, the thought of live broadcasting may be intimidating for some. “How Easy is it to Livestream Highschool Sports?” is where it comes in. This tutorial will provide you all the information you need to live stream high school sports, including what gear and preparation you’ll need, how to do it, and advice for reaching a larger audience. This tutorial will assist you in producing a fruitful and memorable live broadcast, regardless of whether you are a student, parent, or staff member. So let’s get going!

Tools and preparation

A few essential pieces of gear are needed to live stream high school athletics, including a camera, smartphone, tablet, or other recording device, a tripod to keep the device steady, an external microphone for better audio quality, and a steady internet connection. Additionally, it’s critical to set up the necessary hardware, test it ahead of time, and have a backup plan in place for the live stream in case technical issues arise. Test all equipment, including the device, internet connection, audio, and video quality, before the live stream. You should also become comfortable with the live streaming platform. This planning will make sure that the live stream goes off without a

Carrying out the live stream

It’s crucial to interact with the viewers and offer commentary during the live feed to improve their experience. Live chat, comments, or direct audience participation are all viable options for doing this. If there are any technical issues, you should keep an eye on the live stream and be ready to switch between cameras or make other adjustments.

The Live Stream being shared

It’s crucial to broadcast the live stream’s conclusion to a larger audience. This can be done via email, local media, social media sites like Facebook, Twitter, and Instagram, as well as through archiving for later viewing. You may raise awareness of high school sports in your neighborhood and show off the effort and commitment of the student athletes by sharing the live broadcast.

Getting the Audience’s Attention

A key component of live streaming is audience interaction. Encourage the audience to react in real time, ask questions, and offer criticism. This generates a sense of community and a satisfying experience for all parties concerned. Engaging with the audience, whether through live chat or through direct communication, is essential to a successful live stream.


In conclusion, watching high school sports live online can be fun and profitable for all parties involved. You can successfully produce a live stream that highlights the skills and effort of student-athletes and spreads awareness of the thrill of high school sports by following the instructions provided in this tutorial. Planning and preparation are essential to a successful live broadcast, from picking the appropriate equipment to conducting and distributing the event. So gather your team and gadget, and let’s get started!