Introduction A common real-time method for sharing and watching video content is live streaming. Live streaming has grown to be a go-to resource for many people, whether they use it for entertainment, education, or personal expression. However, one of the most prevalent and annoying problems individuals run into while watching live streams is buffering. Buffering […]
Let’s take the BORE out of CORPORATE EVENTS and switch it up to INTERESTING, nay even ENTERTAINING CORPORATE EVENT REALNESS!
Livestreaming can be a VERY POWERFUL tool in reaching and engaging more people at your event. But there’s a particular type of event that this “reach” and “level of engagement” become a VERY STRONG counterargument for even doing Livestream in the first place — I’m talking about the one-note, often dry, mostly dull — yeah, CORPORATE EVENTS.
If you’ve ever attended a corporate event, be it physical or virtual, chances are you’ve found yourself drifting away thinking “thank Gaaad the company paid for this, and I didn’t”. The difference is, if you attended said event physically, there’s NO CHANCE you’ll be taking off until the entire thing wraps so it may be best if you “creatively” sleep thru it. But if you’re like the majority of the population, moving most everything online, you’d probably go attend the event in the virtual space. This only means that as soon as the next speaker bores the heck out of you, no one would notice if you just hit X and check out. RUDE. NOT OKAY. But it’s this easy exit that organizers and clients use to justify ditching live streaming when in reality, the benefits outweigh dropouts and un engagement by SH— a TON.
What if we tell you that you can actually turn it around and make the virtual space work better for corporate live streaming? And Yes. We CAN. So let’s get to what you came here for shall we?
The first thing you gotta do is to SPRUCE it up… SCRIPT IT. A well-scripted and rehearsed Livestream will be far superior to just winging it. Now we know scripting can tend to make things predictable, and well scripted BUT, if you script things out and rehearse them, it gives a clearer perspective and affords you the chance to stick with what works and get rid of what clearly doesn’t. And yes, we also know that Livestream can be a very last-minute addition to an event, which means you probably don’t get a lot of time to rehearse, but SCRIPTING helps with that too. We’re all event professionals here so suck it up, write it down and make time to TEST, TEST, TEST! A well-planned and executed production is one that looks seamless and effortless, even if you had loads of time to actually plan it or no time at all since your team just got called in right before setup. So SCRIPT IT, but DON’T SWEAT IT.
Next, OPTICS. Keep serving your audience visuals that just make their eyes pop! Adding graphics and effects can help break the monotony of talking heads in a BOREDROOM. See what I did there? Think about it, if you give them an undeniable MASTERPIECE of transition cards or CAPTIVATING captions and crawlers etc., they’d most likely want to stick around just so you could blow their socks off some more. And yeah, learn more during the speeches. That too.
Another thing to keep in mind, ENGAGE your people. Your virtual audience would just as soon, scroll thru a fun infographic on YouTube or silently giggle their way watching a trending TikTok video about the very topic your current speaker is talking about than actually listen to what your current speaker is talking about. So keep them glued and keep them busy. Throw in a perky virtual host to stir the conversation, feed fun polls, keep asking questions, and get them to post their questions. Yes, you want your audience focused on the subject matter but also KEEP them interested enough to INTERACT.
Lastly, WORK THAT SHOT. Use creative camera angles. Zoom in and get those money shots. Pay attention to what’s happening on your stage and milk it for what’s it worth. Staying on a subject at the right moment and capturing a precious smirk or that priceless raised brow from that one panelist while the other talks, can speak VOLUMES that would certainly get your audience thinking. “Okay, what’s happening there? I should propbably pay attention some more because whatever they’re saying is totally stiring things up”. Simply put, make GOOD TV out of it and get them BINGE-ING.
At the end of the day, even if you’re working at a corporate event, you’re still putting on a SHOW. You’re already an expert in the room, so take some risks, get creative, and break the mold. We’re not telling you to go crazy here, but maybe, and just maybe, if you learned enough from this video you’d be braver to push the envelope just the right amount. So what do you say? Are you ready to give these a shot on your next Livestream?