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Hybrid events are all the rage these days. Combining traditional face-to-face events with virtual or digital components to create a more engaging experience for participants, hybrid events offer many advantages. By using hybrid events, you can reach a wider audience, improve engagement and even save on costs. Here are some tips on how to create a hybrid event.
What are hybrid events and why are they becoming more popular?
Hybrid events are gatherings that combine traditional, in-person elements with virtual or digital components. The trend of hybrid events is growing rapidly, as they offer a number of advantages over traditional face-to-face meetings.
The benefits of hybrid events
The benefits of hybrid events are many. First, hybrid events allow you to reach a wider audience. With a traditional event, you are limited to people who can attend in person. However, by adding a virtual or digital component, you can open up the event to people all over the world. In addition, hybrid events improve engagement.
How to plan a hybrid event
When planning a hybrid event, it is important to start with the end in mind. What do you want the hybrid event to achieve? Once you have identified the goal, you can begin to plan the individual components of the event.
Tips for creating a successful hybrid event
When creating a hybrid event, there are a number of things to keep in mind in order to ensure its success. First, make sure that the virtual and physical components are well-coordinated. The components should work together seamlessly to create a unified experience for participants.
Examples of hybrid events that have been successful
There are a number of examples of hybrid events that have been successful. Perhaps the best-known hybrid event is the Olympic Games, which combine both traditional and digital elements. Other examples of successful hybrid events include:
– The South by Southwest Film Festival, which combines a traditional film festival with an online component that allows people from all over the world.
– At Barcamp events, all attendees are encouraged to share information and experiences of the event via public web channels including blogs, photo sharing, social bookmarking, Twitter, wikis, and IRC. This is a conscious change from the “off-the-record by default” and “no recordings” rules at conventional conferences.
– Centers for Disease Control and Prevention (CDC) held the government’s first hybrid event on August 21–24, 2011, with the introduction of an immersive virtual version of the Public Health Informatics conference, (an in-person event held at the Hyatt Regency Atlanta hotel). Remotely located state and local partners and public health IT colleagues were able to experience all of the plenary sessions and many other concurrent activities simultaneously with the in-person event. The event was co-sponsored by the National Association of County and City Health Officials (NACCHO) for employees, state and local groups and partners to experience activities remotely during the traditional conference – without everyone having to spend money on travel and lodging or negatively affecting the environment. The hybrid event was well received by attendees, as there were 1,865 online registrations, (after only 1 week of advertising) – with the traditional conference averaging around 1500. The hybrid event was named one of BizBash.com’s 15 Most Innovative Meetings of 2012. Other Press: CDC Looks To Virtual Conferences Over Costlier Onsite Events.
The future of hybrid events
As hybrid events become more popular, the future of this type of event is looking bright. With their many advantages, hybrid events are sure to continue to be a popular choice for organizations and individuals alike. In addition, as technology advances, hybrid events will only become more sophisticated and engaging.
Combining traditional face-to-face events with virtual or digital components to create a more engaging experience for participants, hybrid events offer many advantages. By using hybrid events, you can reach a wider audience, improve engagement and even save on costs.