Harnessing the Power of Video: A Step-by-Step Guide to Building Your Coaching Community through online video.


Table of contents
Harnessing the Power of Video: A Step-by-Step Guide to Building Your Coaching Community through online video.

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May 15, 2023



May 15, 2023


Table of contents
Harnessing the Power of Video: A Step-by-Step Guide to Building Your Coaching Community through online video.
May 15, 2023


May 15, 2023

Creating an online coaching community can be a game-changer for your business in the digital era. Whether you’re a fitness trainer, a business coach, or a life guru, cultivating an engaged online community is a powerful way to amplify your reach, fortify your brand, and foster deeper connections with your audience. But where do you start? How do you make informed decisions that align with your goals and resonate with your audience?

Welcome to this comprehensive guide, where we delve deep into the crucial steps of building a successful online coaching community. We start with the importance of setting clear, realistic goals aligning with your overall business strategy. Knowing what you want to achieve with your community is key to guiding your decisions and measuring your success.

Next, we spotlight the significance of understanding your audience. Getting a grip on their demographics, interests, and needs will empower you to create content that truly resonates with them. We also explore the critical role of selecting the right OTT video platform for your coaching services. With myriad platforms available, each with its unique features and strengths, how do you choose one that best fits your needs?

In this guide, we’ll dissect the offerings of popular platforms such as Dacast, JWPlayer, Vimeo OTT, and Brightcove to help you make an informed decision. We’ll also delve into the future trends of OTT platforms, equipping you with the knowledge to stay ahead of the curve.

Fasten your seatbelts as we embark on this exciting journey, full of insights and expert tips, to help you build a thriving online coaching community. Let’s get started!

The Importance of Setting Clear Goals

Building a successful online community around your coaching services is like embarking on a journey. The first crucial step of this journey involves defining your goals. Just as a compass provides direction, these objectives will serve as your guideposts, steering your decision-making processes, providing metrics for success, and ultimately influencing the direction of your community.

These goals are not mere statements of intent but underpinning your community’s strategic planning. Consider them the ‘why’ behind your community, providing a framework for all your future community-related activities.

Several key questions will guide your thought process as you formulate your goals. What do you hope to achieve with your community? Is it about increasing engagement with your audience, improving client retention, or expanding your customer base? Maybe it’s about positioning yourself as a thought leader within your coaching niche or fostering a platform for peer-to-peer learning among your clients.

Let’s delve deeper into these objectives:

  1. Increasing Audience Engagement: This goal may involve boosting the number and quality of interactions within your community, including comments, shares, and likes on your video content.
  2. Improving Client Retention: You aim to foster a sense of belonging and satisfaction among existing clients, encouraging continued patronage.
  3. Expanding Customer Base: This could mean reaching new audiences who might be interested in your coaching services.
  4. Positioning Yourself as a Thought Leader: This involves building your reputation as an expert in your niche and influencing others through your ideas and coaching methods.
  5. Fostering Peer-to-Peer Learning: This involves creating a community where members can learn from you and each other, enriching their experience.

Your objectives likely encompass several of these aspects. That’s perfectly fine. The key is ensuring your goals are clearly defined, realistic, measurable, and aligned with your business strategy. They should also be flexible enough to adapt to changes in your audience’s needs and market trends.

For example, if one of your goals is to increase audience engagement, you might measure this by tracking metrics such as the number of comments on your videos or the frequency of user-generated content within your community. On the other hand, if client retention is your aim, you might monitor client renewal rates or feedback scores.

Ultimately, setting clear, well-defined goals will provide direction and allow you to track your progress and adjust your strategies as needed. This is the first and vital step towards building a thriving online coaching community around your video services.

Identifying Your Audience

A well-structured coaching community is like a well-tuned orchestra, harmonizing with the rhythm of its audience. Understanding your target audience forms the core of building a video-based coaching community. This involves a deeper exploration into your audience’s demographics, their interests, and their needs.

Demographics provide a baseline understanding of your audience. These may include age, gender, location, and occupation. For example, if you’re offering career coaching services, your audience might predominantly be working professionals in their mid-twenties to late forties.

Once you understand your audience’s demographics, delve deeper into their psychographics – their interests, values, and attitudes. This will help you understand what motivates your audience and how your coaching services can align with their aspirations.

Key questions to consider include:

  1. Content Preferences: Does your audience resonate more with long-form videos, short clips, or live coaching sessions? Would they appreciate a mix of content types?
  2. Common Challenges: What are the common challenges your audience faces? These could be personal or professional. Understanding these will allow you to effectively tailor your coaching to address these issues.
  3. Learning Styles: How does your audience prefer to learn? Some might prefer highly interactive sessions, while others prefer learning at their own pace through pre-recorded videos.
  4. Engagement Preferences: How does your audience prefer to engage with you and the community? Would they prefer regular Q&A sessions, community discussions, or one-on-one coaching sessions?

Understanding these aspects will allow you to tailor your content and delivery style to match your audience’s expectations, fostering a more engaged and loyal community.

You can use various tools and methods such as audience surveys, feedback forms, social media analytics, and even direct conversations with your audience to gather this information. The goal is to build an in-depth audience persona that informs your content strategy and community-building efforts.

Remember, your audience isn’t a monolith. There will be subgroups within your audience, each with unique preferences and challenges. Segmenting your audience and tailoring your approach to each subgroup can further enhance engagement and loyalty within your coaching community.

In conclusion, understanding your audience isn’t a one-time activity. It’s an ongoing learning, adapting, and evolving process to meet their changing needs and preferences. Doing so can ensure your online coaching community remains relevant, engaging, and beneficial for all its members.

Choosing the Right OTT Video Platform+

Selecting the right Over-the-Top (OTT) video platform is critical to building your online coaching community. A suitable platform will deliver your video content seamlessly and facilitate interaction between you and your community members.

OTT platforms like YouTube, Vimeo, Twitch, Dacast, JWPlayer, Vimeo OTT, and Brightcove have robust features that support video streaming and community engagement. Of course, BetterCast has a great option of features for you as well. They offer a combination of live streaming, video hosting, and community engagement features. However, each platform has its own strengths and unique features, and the choice ultimately depends on your specific needs and the preferences of your target audience.

Dacast, for instance, distinguishes itself with its ease of use, accessibility, and comprehensive live streaming and online video hosting services. Its features include a fully integrated paywall, password protection, referrer restriction, analytics dashboard, and 24/7 technical support for certain plans​.

JWPlayer, on the other hand, is known for its HTML5 JW video player for VOD content and its live streaming provider, JW Live. It supports HLS adaptive live streaming, multi-bitrate transcoding, simulcast to FB Live, and real-time analytics, making it suitable for users with a larger budget or business enterprise​.

Vimeo OTT offers both streaming and video hosting services. This includes analytics, a video management platform, privacy controls, and unlimited events and viewers. However, users must purchase a Premium plan​to access basic live streaming functionality.

Brightcove is another option that provides both live and on-demand video services. It offers a range of video marketing, monetization, and analytics tools, making it a preferred choice for many of the top broadcasters in the world​.

Furthermore, it’s worth noting that as of 2022, nearly half of the homes in the United States have multiple subscriptions to OTT streaming services. This suggests the high demand and widespread acceptance of OTT platforms among consumers, reinforcing the potential and importance of choosing the right OTT platform for your online coaching community​.

Consider factors such as ease of use, community engagement features, monetization options, and technical support when deciding on an OTT platform. It’s also essential to consider the scale of your operations, the size of your audience, the type of content you plan to stream, and your budget. Different platforms offer various pricing plans, from starter plans to custom enterprise solutions, catering to a wide range of needs and budgets.

Lastly, remember that OTT platform technology changes regularly, and many over-the-top service providers add features and change pricing plans regularly. Therefore, staying updated with the latest information and trends in the OTT platform industry is crucial.

In conclusion

In conclusion, the landscape of OTT video platforms is vast and ever-evolving. Whether you’re drawn to the comprehensive services of Dacast, the advanced features of JWPlayer, the versatile offerings of Vimeo OTT, or the robust capabilities of Brightcove, the choice ultimately hinges on your unique needs and goals as an online coach.

Remember, the success of your online coaching community doesn’t just depend on the quality of your content and the platform you choose to deliver it. Each platform offers distinct features tailored to different use cases, audience sizes, and budgets. Your selection should align with your audience’s preferences, the nature of your content, and your monetization strategy.

However, staying informed and adaptable is key with the fast-paced advancements in OTT platform technology. As platforms regularly add features and change pricing plans, it’s crucial to continually keep abreast of these changes to optimize your platform choice. And given the rising popularity of OTT platforms, with nearly half of the households in the U.S. having multiple OTT subscriptions, there’s never been a better time to tap into the potential of these platforms.

As you navigate this dynamic domain, know that you’re not alone. The BetterCast team is here to help. Whether you have questions about different platforms, need guidance on choosing the best one for your needs, or seek advice on optimizing your online coaching strategy, don’t hesitate to contact us. Together, we can help you build a thriving online coaching community that educates, inspires, and fosters meaningful connections.

Remember, the right platform is not just a medium but a partner in your coaching journey. So, make your choice count!


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