Selling tickets to your event is the easiest way to generate revenue. It’s also the most expensive, as you have to factor in a lot of additional costs such as customer service, payment processing fees, credit card chargebacks and so on.
It is of course the most obvious course, however, moving this tickets for access model directly online is where most of the other events have really had issues. If the numbers are to be believed of course.
The other thing to think of is what about pricing, do you just change a smaller percentage of the normal in-person ticket price, but if you are doing that reduction, is it just devaluing your event’s content?
So how do you price for an event that is happening digitally?
There are a few things to think about when setting the price of an event ticket. The most important thing would be what you want people’s perception and value for your content will feel like, but it also has some other indirect effects on how much time they spend researching or attending as well!
You shouldn’t just lower the price of your in person, you need to assume the value you are giving the viewer has the same value as your in person.
You could ask yourself this question, what are the elements of my in-person event that are guests are actually paying for, and of those elements what carries over to the virtual event?
The second question you could ask yourself is what is the value of the element now that it’s virtual?
eg: if you believe that the value of your event is in the content that you provide on stage, and there is the same if not more value in delivering that in live, HD video then is there any reason why you should discount it?