Live stream tips for small business Live stream tips for small business Entrepreneurs are increasingly tapping live streaming video content as a business tool.
However, there is no one-size-fits-all streaming solution. We explore how to ensure your livestream is successful.
Live streaming is a cheap and accessible tool for starting a business. According to Adobe, it costs about $12 (£9.56) a month on average to host a live stream, and the cost comes down to how many hours you plan to spend running it. For those with a small budget, making a great first impression can make your live stream much more successful. Here are some tips on using livestreaming to help grow your small business.
Choose the right platform Before you start your livestream, it’s worth thinking about what platform you’ll be using. There are dozens of options and the one you choose will dictate what services you can use, what features are available, and where you can view your content.
Once you’ve chosen a platform, you need to decide whether you want to livestream on a website or through a mobile app.
As a rule of thumb, websites will allow you to broadcast live for up to 60 minutes. Mobile apps allow you to broadcast live up to 30 minutes, but videos can be up to 15 minutes in length. You can use your chosen platform to either broadcast static content or something more dynamic, such as a Q&A session.
Make sure you’ve given yourself a specific start time for your livestream, as well as a endpoint in case viewers can’t continue watching past the 60-minute cut-off. Set up goals As you can see, you’ll need to think about goals for your livestream before you start.
Are you recording a simple explanation to share with customers or are you hoping to attract a stream of subscribers? There are several ways you can set goals. The most common way to do this is through setting milestones that you wish to achieve over the course of a livestream.
Set these milestones in a calendar to keep track of your progress and keep an eye out for them. If you miss a milestone, you’ll be expected to share what went wrong, so it’s a good idea to set up a support tool, such as Facebook or Slack, to answer viewer questions.
If you’re using Facebook Live, it’s important to pay close attention to the formatting options. There are a number of graphics, buttons, and text types you can include to make the stream look more appealing. Some video streaming services have free options, but don’t make the mistake of assuming you can just add these features to your Facebook Live stream without paying for an account.
If you want the best, most popular features, consider paying for a subscription. Set the right camera When you first start out, your livestream may be carried on a laptop or phone with a smartphone, and it may look fine to viewers. However, as time goes by and you get better at livestreaming, you may start to think about whether a camera upgrade is necessary.
If you’re not using a professional camera, the quality of your feed may be improved, but the quality of the video feed may be decreased. In addition to making your livestream look better, a better camera will also make your audience feel more comfortable with the stream.
Better picture quality allows you to zoom in and move the camera around more easily. For best results, you’ll want to invest in a high quality camera that produces a very large and clear image, so that viewers can see exactly what’s happening during your livestream.
Some cameras, such as the GoPro Hero 5 Black, come with a screen and a dual-lens system that allows users to zoom in and out without leaving the livestream. Making improvements to your livestream is all part of the process, and, as you go along, you’ll want to look at how you can further improve your content.
Keep in mind that Facebook Live is a feature, so any enhancement is unlikely to be visible to viewers unless they’re viewing the live feed.