You’ve been planning your event for months and now it’s finally here. You’re excited, but you don’t want to just sit back and wait on customers to come on their own. In this blog post, we’ll give you some tips about how you can get more customers to register for your online event today!
Add a "pre-registration" form to your website
People aren’t going to want to wait until the day of your event to sign up. To earn their business, you need them now!
One great way you can do this is by adding a “pre-registration” form to your website. This will encourage people who are checking out your website to register early instead of waiting.
You could also use this time to promote other events coming up or some exclusive promotions that you’re offering for those that pre-register for this event first.
Make the registration process quick and easy
Make it easy for potential customers to register by offering different payment options. No one likes filling out long forms, so keep your forms short and sweet to get the process done faster.
Also, make sure your registration form is mobile-friendly for those who prefer to use their phones to register for the event.
Create a sense of urgency by setting a deadline for registration
It’s important to create a sense of urgency around your event so that people will register as fast as possible. One strategy you could use is by creating a deadline for registration. This way, potential customers know that if they don’t sign up now, then they will miss out on the opportunity.
Keep people updated with your progress
You may be wondering how you can do this when it’s an online event and not a physical one. You could keep updating people with:
– The number of days remaining until the event starts
– How many spots remain available (and which ones)
These updates will help increase customer registrations and also give them information about what’s going on behind the scenes. It’s even more effective if you include your event host’s name!
Offer group registration if possible
It’s important that you offer group registration to your potential customers. This will help you get more registrations and sell out faster!
To show how this works, let’s take a look at the example below:
If Jane wants to sign up for your event but she has four other friends who are interested in joining too, then it’s much easier for her to register all five of them at once. She would simply click on “Register 5 people” instead of filling out five separate forms. If they decide not to join together, then they can always register individually later on down the road. The key is making it easy for them!
Offer multiple payment options
Different customers have different payment preferences. Some prefer to pay with cash, while others are happy to use a credit card. There are even those who will want to use money wallets such as PayPal.
Offer multiple payment options for your online event to increase the chances of people choosing your event over another one and signing up right away!
– Thank those that register for the event and let them know how much you appreciate their time and business
– If they sign up for more than one ticket, ask them if they want to give an extra ticket as a gift (for example, include someone else’s name or offer it as a prize)
Create ads on social media
Everyone these days is spending more and more time on social media sites like Facebook, Twitter, and Instagram (to name a few) so take advantage of where they spend most of their time. Create ads on each site that entice people to register for your event.
Make sure the prize is something that would be of interest to them (like free tickets or discounts). You could also use this opportunity to get feedback about what your customers want out of the event.
Create an email list
Email marketing has become one of the most effective ways for businesses to acquire new customers. One way you can make good use of it is by creating an email list and sending emails regularly (weekly, bi-weekly, or monthly) with updates about your upcoming event – like new speakers, promotions, contests, etc.
Even better than just sending emails, give your customers added incentives for signing up for your email list. Offer them early to registration if they sign up for your email list first, or offer them one free ticket to the event.
Promote your registration form on your email signature
People check their email almost daily and it’s a great opportunity for you to promote the event. You can add a link to your registration page in your email signature and make sure that people know how important it is for them to register early while there is still time!
Promote registration through blog posts, tweets, and other social media channels
There are many ways that you can promote events online. If you’re feeling really creative, then you could offer unique promotions on different social media channels.
If you already have a blog or social media channels, make sure to promote the event through them. For example, you could create special promotional graphics that people can share with their friends and family on their social media accounts/channels.
You could also set up a Twitter promotion where people have to answer specific questions about the event they would like to attend to win two tickets to the event.
Create an event page on your Facebook Page
You can create an event page for your Facebook Page and invite your customers to share it with their friends and family who may be interested in attending.
You can even create a custom event cover to really encourage them to join and click “Going” so that you know how many people are attending. This will help you reach a wider range of potential customers which means greater exposure for your business!
Offer great customer support
Make sure to be readily available before, during, and after the online event so that your customers have any questions they may have answered quickly. Whether you do this through email, social media, or phone calls- just make sure that they are able to get in touch with you whenever necessary!
Do you have a big event coming up? Is it intimidating to think about how many people you might need to register for your event, and do so in the time span of only a few days or weeks? If this is the case, then we recommend that you try some of these unconventional registration tactics. You never know what will work until you give them a shot!