Live shopping is becoming increasingly popular for brands to directly engage with customers in real time. By broadcasting live video streams and interacting with viewers through chat and polls, brands can provide personalized shopping experiences that feel more authentic and interactive than traditional e-commerce. Integrating artificial intelligence (AI) into your live shopping strategy can take […]

Facebook Live is a potent yet underutilized tool for professional event managers. Going live on Facebook allows you to give your audience exclusive behind-the-scenes access, promote your event in real-time, and significantly expand your reach. With the ability to broadcast live video directly from your mobile device, Facebook Live makes streaming accessible and easy. When […]

E-commerce has exploded in popularity over the last decade. Online shopping offers convenience, selection, and competitive pricing that brick-and-mortar stores often can’t match. However, the online shopping experience still lacks a critical personal connection between brands and consumers. Live streaming is emerging as a way to make e-commerce more inclusive. Through live video shopping events, […]

Live-streamed shopping is taking the retail world by storm. Online shopping events that are broadcast in real-time are becoming increasingly popular with brands and consumers alike. In this post, we’ll look at how live-streamed shopping transforms retail marketing, its benefits for brands and consumers and tips for planning successful live shopping events. Live-streamed shopping represents […]

PechaKucha, meaning “chit-chat” in Japanese, is a unique presentation format where speakers must cover 20 slides, each shown for just 20 seconds. This keeps presentations concise, fast-paced and engaging. While PechaKucha originated as in-person events, the format has expanded to the virtual world, especially since the COVID-19 pandemic. Hosting a virtual PechaKucha brings unique benefits […]

Virtual workshops and events have become increasingly popular over the past few years, especially with the shift to remote work during the pandemic. Hosting an engaging virtual workshop presents unique opportunities and challenges compared to in-person events. In this comprehensive guide, we’ll provide professional event managers with tips and best practices for planning and facilitating […]

The events industry has undergone a massive shift in the past few years. While in-person events are starting to come back post-pandemic, virtual and hybrid events are here to stay. For event managers, this represents an enormous opportunity to use technology to expand access and break down barriers to attendance. In this post, we’ll explore […]

In the digital age, virtual summits and conferences are becoming increasingly popular ways to unite people, share ideas, and drive business objectives. Unlike traditional in-person events, virtual meetings provide more flexibility, wider reach, and often cost savings for event organizers and attendees. However, planning and executing a seamless virtual summit requires forethought, attention to detail […]

Trade shows and exhibitions are a significant part of marketing and sales strategy for many B2B companies. But with COVID-19 restrictions making in-person events difficult, virtual trade shows have become the next best thing for connecting with potential customers. While virtual booths lack the in-person interactions of live shows, they offer new opportunities to showcase […]

Live streaming Q&A sessions are becoming increasingly popular for organizations and influencers to engage with their audiences. They can help build strong connections, increase visibility, and drive meaningful engagement. Running a smooth, successful live stream Q&A requires thoughtful planning and preparation. This comprehensive guide walks through the essential steps and best practices to help you […]

Live streaming has become an integral part of our digital lives. From live concerts and events to product launches and webinars, live video streaming allows us to view content as it happens in real time. This immediacy and interactivity significantly benefit professional event managers looking to enhance their online courses and training programs. This post’ll […]

AI, short for Artificial Intelligence, is revolutionizing the world of live streaming, introducing many opportunities for event managers and making live events more accessible and inclusive than ever before. This exciting and transformative technology has capabilities far beyond automating mundane tasks – it’s transforming the event management industry, and live streaming in particular, into a […]

Live streaming has become a trendy and effective way for musicians to connect with fans, promote music, and grow audiences. As live events and concerts became limited during the pandemic, live streaming provided a lifeline for artists to reach their fans still. Even as in-person events reopen, live streaming remains a powerful promotional tool that […]

In the digital age, live streaming has become a powerful tool for event managers to reach a global audience. Twitch stands out among the various platforms available with its unique features and massive user base. Initially designed for gamers, Twitch has evolved into a versatile platform that caters to multiple interests, making it an excellent […]

Live streaming has exploded in popularity in recent years. Platforms like Twitch, YouTube, and Facebook Gaming allow creators to broadcast themselves live to audiences worldwide. As live streaming continues to grow, artificial intelligence (AI) is poised to transform the creation and consumption of live content. In this post, we’ll explore AI’s current and future impacts […]

The last few years have seen significant changes in Australia’s property market, with house prices rising dramatically in major cities like Sydney and Melbourne. This rapid growth has priced many people out of the market, leading them to consider moving to more affordable regional areas. At the same time, the pandemic has accelerated the adoption […]

The COVID-19 pandemic forced many in-person events to go digital. But even as the world returns to normal, virtual events remain. They allow event managers to connect with broader audiences from anywhere at a lower cost. However, putting on a compelling virtual event takes strategy and creativity. You need to educate and inspire your audience […]

Millennials now make up the largest segment of employees in the modern workplace. As such, it’s becoming increasingly important for companies to plan corporate events that resonate specifically with the millennial generation. Millennials value creativity, innovation, individuality, and meaningful experiences. They also appreciate companies that prioritize social responsibility. The key for event managers is to […]

The retail landscape is rapidly shifting. While brick-and-mortar stores once dominated, e-commerce now accounts for over 10% of all retail sales. Consumer preferences are changing as technology enables new shopping experiences. For event managers, this means rethinking live shopping events to remain relevant. This article will explore how the rise of e-commerce is impacting live […]

Live streaming events have become an integral part of the event industry. As an event manager, providing a flawless streaming experience is crucial to engaging your virtual audience and avoiding streaming failures. However, relying solely on a venue’s unstable internet connection often leads to poor video quality, lag and intermittent stream disruptions. This is where […]

As an event manager in the digital age, engaging your attendees is more critical than ever. With endless distractions and shortened attention spans, getting your online event participants tuned in and turned on is a significant challenge. This guide will provide professional event managers with tips, examples, and best practices for maximizing engagement at virtual […]

Catering food and beverage for a significant event can be a daunting task. With hundreds or even thousands of guests to feed, it takes careful planning and coordination to execute it smoothly. As an event manager, overseeing the catering is one of your most important responsibilities. Here’s an in-depth guide on managing food and beverage […]

Event decor and design elements are vital in creating an immersive atmosphere and experience for your attendees. The right decor choices can transform a bland event space into something spectacular. As an event manager, the decor you select helps set the tone and reinforce the theme and brand of the event. In this comprehensive blog […]

Putting together the perfect guest list is one of the most critical steps in event planning. Who you invite sets the tone and energy for the entire event. This comprehensive guide look at proven strategies for crafting targeted invite lists, promoting your event, tracking responses, avoiding no-shows, and leveraging registration platforms. Follow these best practices […]